Advertising campaign strategy

a guide to marketing communication plans
This text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process
Note: 
Embrace the new media landscape & consumer mindset -- Lay the research foundation : understand the company & consumer -- Map out the situation : know the market, product, and competition -- Turn findings into marketing & communication goals -- Build the marketing strategy -- Outline the comunication strategy and messaging -- Devise the campaign concept -- Define consumer touchpoints : establish the tactical mix -- Plan the media strategy and tactics -- Evaluate the effectiveness of the campaign -- Button up the plans book -- Lock down the pitch
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Advertising campaign strategy (Engelsk)

Grundigt bearbejdet (Engelsk)
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Bognummer: 
639558
Nota udgivelsesår: 
2018
Udgave: 
Cengage Learning, 2015, (5. udgave)
ISBN: 
9781133434801

Emneord

Markedsføring
65.5