Authenticity

what consumers really want
Forfatter:
James H. Gilmore
B. Joseph Pine II
Note: 
Indhold: Authenticity ; The demand for authenticity ; The supply of inauthenticity ; Rendering authenticity ; Fake, fake, it's all fake ; The real/fake reality ; Deconstructing authenticity ; From marketing to placemaking ; From strategy to decision making ; Finding authenticity
E-bog

Authenticity (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
712006
Nota udgivelsesår: 
2012
Udgave: 
Harvard Business, 2007
ISBN: 
9781591391456

Emneord

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65.52