Authenticity

what consumers really want
Note: 
Indhold: Authenticity ; The demand for authenticity ; The supply of inauthenticity ; Rendering authenticity ; Fake, fake, it's all fake ; The real/fake reality ; Deconstructing authenticity ; From marketing to placemaking ; From strategy to decision making ; Finding authenticity

Authenticity (Engelsk)

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Bognummer: 
712006
Nota udgivelsesår: 
2012
Udgave: 
Harvard Business, 2007
ISBN: 
9781591391456