Brand activism

from purpose to action
Brand activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society - about how progressive businesses are taking stands to create a better world

Brand activism (Engelsk)

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Bognummer: 
657012
Nota udgivelsesår: 
2023
Udgave: 
Idea Bite Press, 2020
ISBN: 
9781734244113