Brand management

co-creating meaningful brands
Presenting the basics of brand management, the second edition provides both a theoretical and practical guide, placing emphasis on the theory that the consumer is a co-creator in a brand's identity

Brand management (Engelsk)

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Bognummer: 
660528
Nota udgivelsesår: 
2024
Udgave: 
SAGE, 2021, (2. udgave)
ISBN: 
9781529720129