Competitive identity

the new brand management for nations, cities and regions
Forfatter:
Note: 
Indhold: What is competitive identity? ; The theory of competitive identity ; Understanding national image ; Planning for competitive identity ; Implementing competitive identity ; Competitive identity and development

Competitive identity (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
632315
Nota udgivelsesår: 
2016
Udgave: 
Palgrave Macmillan, 2007
ISBN: 
9780230500280