Creating a brand identity

a guide for designers
Summary: Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world

Creating a brand identity (Engelsk)
Grundigt bearbejdet (Engelsk)

Bognummer: 
633895
Nota udgivelsesår: 
2016
Udgave: 
Laurence King Publishing, 2016
ISBN: 
9781780675626