E-business and e-commerce management

strategy, implementation and practice
Forfatter:
Dave Chaffey
Note: 
Introducing to e-business and e-commerce. E-commerce fundamentals. E-business infrastructure. E-environment. E-business strategy. Supply chain management. E-procurement. E-marketing. Customer relationship management. Change management. Analysis and design. Implementation and maintenance
E-bog

E-business and e-commerce management (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
638296
Nota udgivelsesår: 
2018
Udgave: 
FT Prentice Hall, 2009, (4. udgave)
ISBN: 
9780273719601

Emneord

E-handel
Markedsføring
Internetbutikker
Undervisningsmaterialer
65.5