The Experience Economy

a new perspective

Bogen beskriver en samfundsudvikling, hvor oplevelsesøkonomi er et symptom og et udtryk for denne udvikling

Note:

Indhold: Part I: Theory (Meaningful experiences ; Meaningful experiences in a broad societal context: society as a learning process ; The new role of companies in the process of giving meaning ; The business-economic significance of meaningful experiences) ; Intermezzo ; Part II: Pratical application (The five stages in developing and bringing about meaningful-experience concepts ; The internal organisational consequences for an enterprise in developing meaningful-experience concepts: a pratical perspective ; The new perspective on the experience economy requires a pair of new spectacles)

E-bog