The Fashion Business Manual

an illustrated guide to building a fashion brand
Forfatter:
Covers business topics including branding, production, marketing and retailing in an easy to read, visual format. Unlike traditional business books which emphasize philosophy and theory, this book focuses on the practical business skill set needed to survive in the fashion world
Note: 
Indhold: The branding direction ; Product development ; Wholesaling ; Marketing ; Retailing ; Starting your brand ; Form section

The Fashion Business Manual (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
656948
Nota udgivelsesår: 
2023
Udgave: 
Fashionary International, 2019
ISBN: 
9789887710974