Game-Changing Strategies
How to Create New Market Space in Established Industries by Breaking the Rules
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Introduction.1. The Innovation Is in the Business Model ; MS.2. Discovering New Business Models ; MS.3. Creativity Is Not Enough: From Discovering to Implementing New Business Models ; MS.4. Using Dual Business Models to Compete: Is a Separate Unit Necessary ; MS?5. Separation Is Not Enough: How to Achieve Ambidexterity ; MS.6. Responding to Business-Model Innovation ; MS.7. When Would Established Firms Discover New Business Models ; MS?8. Rethinking Innovation in the Big Firm ; MS.Appendix A: Examples of a Few Less Well-Known Business Model Innovators ; MS.Appendix B: How to Enhance Corporate Creativity ; MS.Appendix C: How to Measure Relatedness Between Two Markets ; MS.Notes.References. Acknowledgements.The Author.Index.