Generation alpha

understanding our children and helping them thrive
Forfatter:
Mark McCrindle og Ashley Fell
Summary: From renowned social research experts Mark McCrindle and Ashley Fell come the insights and answers we need to help our switched-on, 21st-century kids thrive. Generation Alpha are the most globally connected generation of children ever. Covering those born between 2010 and 2024, these kids are living through an era of rapid change and a barrage of information - good, bad and fake. After thousands of interviews with parents, children, teachers, business leaders, marketers and health professionals, McCrindle and Fell apply their research and forecasting experience to give us a reveling insight into Generation Alpha, the term Mark coined, including: Understanding and empowering this generation; The significance of technology; How to get education right for them; The future of work; Alpha consumer habits and their role as influencers; Where and how this generation will live as adults; The importance of mental and physical wellbeing. Generation Alpha shows us what we all need to know to help this group of children shape their future ... and ours
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Generation alpha (Engelsk)

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Bognummer: 
656662
Nota udgivelsesår: 
2023
Udgave: 
Headline Publishing Group, an Hachette UK Company, 2021
ISBN: 
9781472281487

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