Go-to-market strategy

advanced techniques and tools for selling more products, to more customers, more profitably

Note:

What is a "go to market strategy". Part one: Drivers of go-to-market - a new way to compete; customer choice; the impact of "e". Part two: Defining the go-to-market strategy; setting priorities - which markets and why?; the impact of competitors on a go-to-market strategy; aligning go-to-market innovations with customers; channel integration and co-operation; dealing with channel conflict; makeing go-to-market technology work for, not against, you; building the go-to-market plan.

E-bog