Holistic retail design

reshaping shopping for the digital era
"Establishes a theory on the design of retail formats and shopping experiences. It explores designing and setting up sales outlets, as well as both bricks-and-mortar and digital showrooms ... Best practice examples [are shown] from around the globe. ... Introduce[s] three retail archetypes -- market, warehouse, museum -- corresponding to three customer role models: 'customer as citizen', 'customer as educated consumer', 'customer as lifestyle tourist."--
Note: 
Market, warehouse, museum -- Strategy market -- Strategy in application -- Customer touchpoints -- Best practice

Holistic retail design (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
640268
Nota udgivelsesår: 
2018
Udgave: 
Frame Publisher, 2015
ISBN: 
9789491727658