Hooked

how to build habit-forming products
Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? The author answers these questions by explaining the Hooked Model - a four-step process embedded into the products of many successful companies to subtly encourage customer behavior

Hooked (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
661530
Nota udgivelsesår: 
2024
Udgave: 
Portfolio/Penguin, 2019
ISBN: 
9781591847786