Marketing

a critical textbook
Forfatter:
Note: 
Introducing the History of Marketing Theory and Practice ; Marketing 'Science' and the Paradigm Debates ; What's the Story? Analyzing Marketing Discourse ; Interrogating the Ideological Function of Marketing ; The Management of Marketing ; Taking a Different Look at Business-to-Business Marketing ; Consumer Surveillance and Marketing Research ; Consumer Rights and Resistance ; Consumer Society and the Production of Identity ; Marketing and the Sign ; Globalization and Ethics

Marketing (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
635336
Nota udgivelsesår: 
2017
Udgave: 
SAGE, 2014
ISBN: 
9781848608788