Marketing across cultures

Note: 
Indhold: The cultural variable in international marketing ; The integration of local consumption in a global marketing environment ; Marketing decisions for the intercultural environment ; Intercultural marketing communications

Marketing across cultures (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
628486
Nota udgivelsesår: 
2015
Udgave: 
Pearson, 2013
ISBN: 
9780273757733