The marketing plan handbook

Forfatter:
Alexander Chernev
The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the market, this book outlines a process for developing a marketing plan to launch a new offering. For established companies with existing portfolios of products, this book presents a structured approach to developing an action plan to manage their offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture-capital financing, a fast-growth company considering an initial public offering, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your actions and helps avoid costly missteps.
E-bog

The marketing plan handbook (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
643569
Nota udgivelsesår: 
2019
Udgave: 
Cerebellum Press, 2018, (5. udgave)
ISBN: 
9781936572557

Emneord

Marketing
Markedsføring
65.5