Marketing: principles and practice

a management-oriented approach
(Opresnik Management Guides) The book not only integrates all relevant aspects of both strategic and operational marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, hot it all fits together. Consequently, this textbook concentrates on the essential marketing know-how for both, practitioners and students

Marketing: principles and practice (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
641478
Nota udgivelsesår: 
2019
Udgave: 
Opresnik Management Consulting, 2018, (2. udgave)
ISBN: 
9781720275244

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