Mass communication

living in a media world
Forfatter:
Ralph E. Hanson
Skills to Succeed in Today's Media World Designed to give students the media literacy principles and critical thinking skills they need to become a self-aware media consumer, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition, Ralph E. Hanson introduces a new "Media Transformations" box feature that highlights dynamic changes to how we produce and consume media. Each "Media Transformations" box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an enhanced, enriching, and interactive learning experience.
E-bog

Mass communication (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
629748
Nota udgivelsesår: 
2015
Udgave: 
Sage Publications, 2016, (5. udgave)
ISBN: 
9781483344751

Emneord

Massemedier
Medier
Marketing
07