MKTG5

student edition

Note:

An overview of marketing -- Strategic planning for competitive advantage -- Ethics and social responsibility -- The marketing environment -- Developing a global vision -- Consumer decision making -- Business marketing -- Segmenting and targeting markets -- Decision support systems and marketing research -- Product concepts -- Developing and managing products -- Services and nonprofit organization marketing -- Marketing channels -- Supply chain management -- Retailing -- Integrated marketing communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the right price -- Customer relationship management (CRM) -- Social media and marketing

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