Nonmarket strategic management

Note: 
Preface -- Nonmarket strategic management from a theoretical perspectives -- Genesis of the nonmarket field -- Advancing the nonmarket environment : expanding institutions, issues, interests, and information -- Institutions : nature, context, and pressures -- Types of nonmarket institutions -- Stakeholder approach to nonmarket -- Nonmarket strategies : why-, when-, and how? -- Nonmarket resources and outcomes -- How it is done: nonmarket strategic management in practice -- Let them eat bugs : legitimacy and legislative priority in the dutch edible insect sector -- Merger and acquisition investigations in the european airline industry -- Nonmarket actions from the chemical industry : the case of Merck & Co -- The nonmarket actions from the oil industry : the case of Royal Dutch Shell -- Index

Nonmarket strategic management (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
637003
Nota udgivelsesår: 
2017
Udgave: 
Routledge, 2017
ISBN: 
9781138918283