Strategic management

planning for domestic & global competition
Indeholder cases og indeks.
Note: 
PART ONE: Overview of Strategic Management Chapter 1: Strategic Management PART TWO: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship PART FOUR: Cases

Strategic management (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
626839
Nota udgivelsesår: 
2014
Udgave: 
McGraw-Hill Education, 2015, (14. udgave)
ISBN: 
9780077862510

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