Strategic management

Note: 
PART ONE: ANALYSIS 1. What Is Strategy? 2. Strategic Leadership: Managing the Strategy Process 3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups 4. Internal Analysis: Resources, Capabilities, and Core Competencies 5. Competitive Advantage, Firm Performance, and Business Models PART TWO: FORMULATION 6. Business Strategy: Differentiation, Cost Leadership, and Blue Oceans 7. Business Strategy: Innovation, Entrepreneurship, and Platforms 8. Corporate Strategy: Vertical Integration and Diversification 9. Corporate Strategy: Strategic Alliances, Mergers, and Acquisitions 10. Global Strategy: Competing Around the World PART THREE: IMPLEMENTATION 11. Organizational Design: Structure, Culture, and Control 12. Corporate Governance and Business Ethics PART FOUR: MINICASES How to Conduct a Case Analysis MiniCases 1. Apple: What’s Next? 2. Starbucks CEO Kevin Johnson:” I’m not Howard Schultz” 3. BlackBerry’s Rise and Fall 4. Nike’s Core Competency: The Risky Business of Creating Heroes 5. Business Model Innovation: How Dollar Shave Club Disrupted Gillette 6. How JCPenney Sailed into a Red Ocean 7. Platform Strategy: How PayPal Solved the Chicken-or-Egg Problem 8. GE: Corporate Strategy Gone Wrong 9. Disney: Building Billion Dollar Franchises 10. Hollywood Goes Global 11. Yahoo: From Internet Darling to Fire Sale 12. Uber: Ethically Most Challenges Tech Company? Full-Length Cases 1. Airbnb Inc. 2. Kickstarter 3. Facebook, Inc. 4. SpaceX 5. Delta Air Lines, Inc. 6. The Movie Exhibition Industry 7. Starbucks Corporation 8. The Vanguard Group 9. Better World Books and The Triple Bottom Line 10. McDonald’s Corporation 11. Best Buy Co., Inc. 12. Walmart Inc. 13. Tesla, Inc. 14. Netflix, Inc. 15. Amazon.com, Inc. 16. Apple, Inc. 17. The Walt Disney Company 18. UPS in India 19. Alphabet’s Google 20. Merck & Co., Inc. 21. Nike, Inc. 22. Uber Technologies

Strategic management (Engelsk)

Standard e-bog (Engelsk)

Forkortelsesgrad

Punktvariant

Eksportformat

Decimalnummerering

Download
Bognummer: 
649911
Nota udgivelsesår: 
2021
Udgave: 
McGraw-Hill, 2021, (5. udgave)
ISBN: 
9781260571233