Strategic management

Forfatter:
Richard L. Lynch
This text has a practical outlook on strategy and a plethora of short examples to illustrate this. It also features a twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches. The 9thedition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: Balanced coverage of prescriptive and emergent models of strategic management. Application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy,entrepreneurial strategy and public sector strategy. Major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments. 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus. Range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London
E-bog

Strategic management (Engelsk)

Standard e-bog (Engelsk)

Forkortelsesgrad

Punktvariant

Eksportformat

Decimalnummerering

Download
Bognummer: 
654654
Nota udgivelsesår: 
2022
Udgave: 
SAGE, 2021, (9. udgave)
ISBN: 
9781529758245

Emneord

Ledelse
60.1