Strategic marketing

creating competitive advantage
Part I: Introduction 1: Overview and Strategy Blueprint 2: Marketing Strategy: Analysis and Perspectives Part II: Where are we now? 3: Environmental & Internal Analysis: Market Information & Intelligence Part III: Where do we want to be? 4: Strategic Marketing Decisions, Choices & Mistakes 5: Segmentation, Targeting & Positioning Strategies 6: Branding Strategies 7: Relational & Sustainability Strategies Part IV: How will we get there? 8: Product Innovation & Development Strategies 9: Service Marketing Strategies 10: Pricing & Distribution 11: Marketing Communications 12: E-Marketing Strategies 13: Social and Ethical Strategies Part V: Did we get there? 14: Strategy Implementation, Control & Metrics

Strategic marketing (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
630934
Nota udgivelsesår: 
2015
Udgave: 
Oxford University Press, 2010, (2. udgave)
ISBN: 
9780199556601