Taking brand initiative

how companies can align strategy, culture, and identity through corporate branding

Note:

Indhold: The basics: What is corporate branding? ; The value of brands ; Who are you? ; Diagnosing your corporate brand ; Managing corporate brands: Managing corporate brands as organizations grow ; The influence of employees and their cultures ; Through stakeholder's eyes ; Pulling it all together: aligning vision, culture, and images ; Getting into enterprise branding: Catching the third wave

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