Value merchants

demonstrating and documenting superior value in business markets
Note: 
Value merchants : doing business on demonstrably superior value. Conceptualize value : focusing on what matters. Formulate value propositions : identifying potentially valuable points of difference. Substantiate value propositions : demonstrating and documenting superior value. Tailor market offerings : creating naked solutions with options. Transform the sales force into value merchants : selling on value, not price. Profit from value provided : earning an equitable return. Prospering in business markets : being a value merchant

Value merchants (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
641440
Nota udgivelsesår: 
2019
Udgave: 
Harvard Business School, 2007
ISBN: 
9781422103357