Winning at new products

creating value through innovation
Forfatter:
Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--Page 4 of cover

Winning at new products (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
662440
Nota udgivelsesår: 
2024
Udgave: 
Basic Books, 2017, (5. udgave)
ISBN: 
9780465093328