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Strategic management and competitive advantage

concepts and cases
Forfatter:
Jay B. Barney og William S. Hesterly
Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze real business situations? This carefully crafted approach provides students with all the tools necessary for strategic analysis.
Note: 
Part 1. THE TOOLS of STRATEGIC ANALYSIS (What Is Strategy and the Strategic Management Process? ; Evaluating a Firm’s External Environment ; Evaluating a Firm’s Internal Capabilities). - Part 2. BUSINESS-LEVEL STRATEGIESCHAPTER (Cost Leadership ; Product Differentiation). - Part 3. CORPORATE STRATEGIES (Vertical Integration ; Corporate Diversification ; Organizing to Implement Corporate Diversification ; Strategic Alliances ; Mergers and Acquisitions ; International Strategies)
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Strategic management and competitive advantage (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
633739
Nota udgivelsesår: 
2016
Udgave: 
Pearson, 2015, (5. udgave)
ISBN: 
9781292060088

Emneord

Management
Strategi
60.1