Strategizing communication

theory and practice
Strategizing communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing – the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success. Now in its third edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes considerations of the strategic and practical effects of current social and technological developments, such as the advent of generative AI, as well as updated cases and fresh empirical examples. The goal of the book remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication – to plan for process
Note: 
1. Strategizing communication p. 17 - 2. Strategy as deliberate decision p. 57 - 3. Strategic communication as plan p. 89 - 4. Strategy as emergent action p. 137 - 5. Strategic communication as process p. 167 - 6. Stakeholder relations p. 203 - 7. Content strategies p. 237 - 8. Platform logics p. 279 - 9. Organizational responsibilities p. 321 - 10. Equipment for strategizing communication p. 355

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Strategizing communication (Engelsk)

Standard e-bog (Engelsk)
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Bognummer: 
674217
Nota udgivelsesår: 
2026
Udgave: 
Samfundslitteratur, 2026, (3. udgave)
ISBN: 
9788759345665
Illustrator: 
Ane Svendsen

Strategizing communication (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
656593
Nota udgivelsesår: 
2023
Udgave: 
Samfundslitteratur, 2020, (2. udgave)
ISBN: 
9788759334775
Illustrator: 
Ane Svendsen

Strategizing communication (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
635254
Nota udgivelsesår: 
2017
Udgave: 
Samfundslitteratur, 2016
ISBN: 
9788759322079