Effective crisis communication

In this fully updated Third Edition, three of today's most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. It provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, "What now?" and explains how organizations can and should emerge from crisis.reader practical advice on how to effectively manage and overcome a crisis. It provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.Preface Acknowledgments PART 1: THE CONCEPTUAL FOUNDATION Chapter 1. Defining Crisis Communication Chapter 2. Understanding Crisis Communication Theory and Practice PART 2. THE LESSONS AND PRACTICAL APPLICATION Chapter 3. Lessons on Effective Crisis Communication Chapter 4. Applying the Lessons to Produce Effective Crisis Communication Chapter 5. Lessons on Managing Crisis Uncertainty Effectively Chapter 6. Applying the Lessons for Managing Crisis Uncertainty Effectively Chapter 7. Lessons on Effective Crisis Leadership Chapter 8. Applying the Lessons for Developing Effective Crisis Leadership PART 3. THE OPPORTUNITIES Chapter 9. Learning Through Failure Chapter 10. Risk Communication Chapter 11. Responding to the Ethical Demands of Crisis Chapter 12. Inspiring Renewal Through Effective Crisis Communication Index About the Authors