Marketing

real people, real choices
Forfatter:
Michael R. Solomon
Greg W. Marshall og Elnora W. Stuart
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. It presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics and ethical and sustainable marketing. For undergraduate Principles of Marketing courses.Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This package includes MyLabT Marketing, an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson rep for more information
E-bog

Marketing (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
641130
Nota udgivelsesår: 
2019
Udgave: 
Pearson, 2018
ISBN: 
9781292221083

Emneord

Markedsføring
65.5