Sports economics

theory, evidence and policy

(Sport management series) The Economics of Sport provides a highly accessible introduction to the main theoretical, empirical and policy issues that emanate from the economic analysis of sport. Written in a style that makes economics accessible to sports management and policy students, this is a lively and reader-friendly examination of the crucial areas that make up the sports economy. It embraces the full scope of the sports economy, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets is examined, together with the main policy issues, as well as the underlying demand for and supply of these sports.Truly international in scope it focuses on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a thorough pedagogy which is developed throughout the book, including case studies to illustrate the key themes discussed ideal for both lecturer and student. It embraces the full scope of the sports economy, including mass participation, professional sports and sports events. It is an ideal resource for sports management and policy students, making economics accessible through strong pedagogy. It is illustrated by international case studies focusing on the UK, US and mainland Europe.

E-bog