Marketing strategy & competitive positioning

Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised

Marketing strategy & competitive positioning (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
639786
Nota udgivelsesår: 
2018
Udgave: 
Pearson, 2017, (6. udgave)
ISBN: 
9781292017310