Social media marketing

theories and applications
Forfatter:
Stephan Dahl
The Second Edition of this text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing, whilst taking a thorough refreshment of the cases, examples and the literature. It offers a critical evaluation of the theoretical frameworks that can be used to explain and utilise social media, providing discussion questions and further reading throughout. Readers are invited to think about the different types of social media users and explore topics such as brand loyalty, co-creation, marketing strategy, measurement, mobile platforms, privacy and ethics. As well as tracing the emergence and trends of Web 2.0 and what they mean for marketing, the author also considers the future for social media marketing.
E-bog

Social media marketing (Engelsk)

Standard e-bog (Engelsk)

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Bognummer: 
641010
Nota udgivelsesår: 
2019
Udgave: 
Sage, 2018, (2. udgave)
ISBN: 
9781473982345

Emneord

Sociale medier
Markedsføring
19.6393
65.5