From brand vision to brand evaluation

strategically building and sustaining brands
The reader is presented with practical applications for the brand building process from strategy through to tactics and implementation.

From brand vision to brand evaluation (Engelsk)

Grundigt bearbejdet (Engelsk)
Bognummer: 
630966
Nota udgivelsesår: 
2015
Udgave: 
Butterworth-Heinemann, 2001
ISBN: 
0750646144