Emneord: Marketing

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MKTG5

MKTG5

Charles W. Lamb
Joseph F. Hair og Carl McDaniel
Charles W. Lamb, Joseph ...

Ecom hell

Ecom hell

Shirley Tan
Shirley Tan

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

Sales management

Sales management

Bill Donaldson
Bill Donaldson

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

Marketing management

Marketing management

Svend Hollesen
Svend Hollesen

Successful event management

Successful event management

Anton Shone og Bryn Parry
Anton Shone og Bryn Parry

Building winning algorithmic trading systems

Building winning algorithmic trading...

Kevin J. Davey
Kevin J. Davey

The marketing plan handbook

The marketing plan handbook

Alexander Chernev
Alexander Chernev

Marketing fundamentals

Marketing fundamentals

Bronis Verhage
Bronis Verhage

Make it all about me

Make it all about me

Rasmus Houlind og Colin Shearer
Rasmus Houlind og Colin ...

Marketing communications

Marketing communications

Patrick de Pelsmacker
Maggie Geuens
Joeri van den Bergh
Patrick de Pelsmacker, M...

International business

International business

Charles W.L. Hill og G. Tomas M. Hult
Charles W.L. Hill og G. ...

Marketing warfare

Marketing warfare

Al Ries og Jack Trout
Al Ries og Jack Trout

Digital marketing

Digital marketing

Dave Chaffey
Fiona Ellis-Chadwick
Dave Chaffey, Fiona Elli...

Viral marketing

Viral marketing

Karen Nelson-Field
Karen Nelson-Field

Marketing Research

Marketing Research

Consumer behavior

Consumer behavior

Wayne D. Hoyer
Deborah J. MacInnis og Rik Pieters
Wayne D. Hoyer, Deborah ...

Kompendium i marketing management

Kompendium i marketing management

Lars Sunesen
Lars Sunesen

Successful event management

Successful event management

Anton Shone
Anton Shone

International business

International business

Charles W. L. Hill og G. Tomas M. Hult
Charles W. L. Hill og G....

Fundamentals of marketing

Fundamentals of marketing

Paul Baines m.fl.
Paul Baines m.fl.

Essentials of marketing research

Essentials of marketing research

Joseph F. Hair
Jr.
Joseph F. Hair, Jr.

International Business

International Business

Charles W. L. Hill
Chow-Hou Wee og Krishna Udayasankar
Charles W. L. Hill, Chow...

Business marketing management: B2B

Business marketing management: B2B

Corporate branding

Corporate branding

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

Retail Marketing

Retail Marketing

Sean Ennis
Sean Ennis

Marketing communications

Marketing communications

John Egan
John Egan

Consumer behaviour

Consumer behaviour

Leon G. Schiffman
Leslie Lazar Kanuk
Håvard Hansen
Leon G. Schiffman, Lesli...

Packaging the brand

Packaging the brand

Gavin Ambrose og Paul Harris
Gavin Ambrose og Paul Ha...

Services marketing

Services marketing

Jochen Wirtz og Christopher Lovelock
Jochen Wirtz og Christop...

Online brand communities

Online brand communities

Francisco J. Martinez-Lopez
Francisco J. Martinez-Lo...

Marketing across cultures

Marketing across cultures

Jean-Claude Usunier og Julie Anne Lee
Jean-Claude Usunier og J...

Marketing models

Marketing models

Dawn Iacobucci
Dawn Iacobucci

Industrial organization

Industrial organization

Paul Belleflamme og Martin Peitz
Paul Belleflamme og Mart...

Mass communication

Mass communication

Ralph E. Hanson
Ralph E. Hanson

Essentials of marketing

Essentials of marketing

Paul Baines
Chris Fill og Kelly Page
Paul Baines, Chris Fill ...

Destination marketing

Destination marketing

Steven Pike
Steven Pike

Understanding the construction client

Understanding the construction client

David Boyd og Ezekiel Chinyio
David Boyd og Ezekiel Ch...

The trend forecaster's handbook

The trend forecaster's handbook

Martin Raymond
Martin Raymond

Principles of services marketing

Principles of services marketing

Adrian Palmer
Adrian Palmer

Strategic Brand Management

Strategic Brand Management

Richard Rosenbaum-Elliot
Larry percy og Simon Pervan
Richard Rosenbaum-Elliot...

International Marketing & Sales

International Marketing & Sales

Joan Pape Rasmussen og Jon Ording Haug
Joan Pape Rasmussen og J...

The Marketing Plan Handbook

The Marketing Plan Handbook

Marian Burk Wood
Marian Burk Wood

Emarketing

Emarketing

Rob Stokes
Rob Stokes

Advertising and Promotion

Advertising and Promotion

George E. Belch og Michael A. Belch
George E. Belch og Micha...

Marketing communications

Marketing communications

Chris Fill
Chris Fill

The economy of brands

The economy of brands

Jan Lindemann
Jan Lindemann

Marketing communications

Marketing communications

PR.. Smith og Ze Zook
PR.. Smith og Ze Zook

Marketing Research

Marketing Research

Dr. Dawn Iacobucci og Dr. Gilbert A. Churchill Jr.
Dr. Dawn Iacobucci og Dr...

Marketing Research

Marketing Research

Naresh K Malhotra
Naresh K Malhotra

Foundations of marketing

Foundations of marketing

John Fahy og David Jobber
John Fahy og David Jobber

Museum marketing and strategy

Museum marketing and strategy

Neil G. Kotler
Philip Kotler og Wendy I. Kotler
Neil G. Kotler, Philip K...

Public communication campaigns

Public communication campaigns

Strategy from the outside in

Strategy from the outside in

George S. Day
Christine Moorman
George S. Day, Christine...

Effective advertising

Effective advertising

Gerard J. Tellis
Gerard J. Tellis

Essentials of marketing

Essentials of marketing

Jim Blythe
Jim Blythe

The experience economy

The experience economy

B. Joseph Pine II og James H. Gilmore
B. Joseph Pine II og Jam...

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