Emneord: Marketing

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Effective advertising

Effective advertising

Gerard J. Tellis
Gerard J. Tellis

Corporate branding

Corporate branding

International Business

International Business

Charles W. L. Hill
Chow-Hou Wee og Krishna Udayasankar
Charles W. L. Hill, Chow...

Public communication campaigns

Public communication campaigns

Understanding the construction client

Understanding the construction client

David Boyd og Ezekiel Chinyio
David Boyd og Ezekiel Ch...

Marketing Research

Marketing Research

Dr. Dawn Iacobucci og Dr. Gilbert A. Churchill Jr.
Dr. Dawn Iacobucci og Dr...

Destination marketing

Destination marketing

Steven Pike
Steven Pike

International Marketing & Sales

International Marketing & Sales

Joan Pape Rasmussen og Jon Ording Haug
Joan Pape Rasmussen og J...

The economy of brands

The economy of brands

Jan Lindemann
Jan Lindemann

Essentials of marketing

Essentials of marketing

Paul Baines
Chris Fill og Kelly Page
Paul Baines, Chris Fill ...

Principles of services marketing

Principles of services marketing

Adrian Palmer
Adrian Palmer

Museum marketing and strategy

Museum marketing and strategy

Neil G. Kotler
Philip Kotler og Wendy I. Kotler
Neil G. Kotler, Philip K...

The Marketing Plan Handbook

The Marketing Plan Handbook

Marian Burk Wood
Marian Burk Wood

Emarketing

Emarketing

Rob Stokes
Rob Stokes

Marketing communications

Marketing communications

PR.. Smith og Ze Zook
PR.. Smith og Ze Zook

Marketing Research

Marketing Research

Naresh K Malhotra
Naresh K Malhotra

Essentials of marketing

Essentials of marketing

Jim Blythe
Jim Blythe

Online brand communities

Online brand communities

Francisco J. Martinez-Lopez
Francisco J. Martinez-Lo...

Marketing Research

Marketing Research

Marketing warfare

Marketing warfare

Al Ries og Jack Trout
Al Ries og Jack Trout

Marketing fundamentals

Marketing fundamentals

Bronis Verhage
Bronis Verhage

Advertising and Promotion

Advertising and Promotion

George E. Belch og Michael A. Belch
George E. Belch og Micha...

International business

International business

Charles W. L. Hill og G. Tomas M. Hult
Charles W. L. Hill og G....

Viral marketing

Viral marketing

Karen Nelson-Field
Karen Nelson-Field

MKTG5

MKTG5

Charles W. Lamb
Joseph F. Hair og Carl McDaniel
Charles W. Lamb, Joseph ...

Marketing management

Marketing management

Svend Hollesen
Svend Hollesen

Marketing management

Marketing management

Philip Kotler m.fl.
Philip Kotler m.fl.

Successful event management

Successful event management

Anton Shone og Bryn Parry
Anton Shone og Bryn Parry

Business marketing management: B2B

Business marketing management: B2B

Principles and practice of marketing

Principles and practice of marketing

David Jobber og Fiona Ellis-Chadwick
David Jobber og Fiona El...

Make it all about me

Make it all about me

Rasmus Houlind og Colin Shearer
Rasmus Houlind og Colin ...

Introduktion til digital markedsføring og tværmedial kommunikation

Introduktion til digital markedsføri...

Ezio Pillon og Michael Vodder
Ezio Pillon og Michael V...

Retail Marketing

Retail Marketing

Sean Ennis
Sean Ennis

Kompendium i marketing management

Kompendium i marketing management

Lars Sunesen
Lars Sunesen

Fundamentals of marketing

Fundamentals of marketing

Paul Baines m.fl.
Paul Baines m.fl.

Marketing across cultures

Marketing across cultures

Jean-Claude Usunier og Julie Anne Lee
Jean-Claude Usunier og J...

Consumer behavior

Consumer behavior

Wayne D. Hoyer
Deborah J. MacInnis og Rik Pieters
Wayne D. Hoyer, Deborah ...

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

Economy of experiences

Economy of experiences

Albert Boswijk
Ed Peelen og Steven Olthof
Albert Boswijk, Ed Peele...

Industrial organization

Industrial organization

Paul Belleflamme og Martin Peitz
Paul Belleflamme og Mart...

Services marketing

Services marketing

Jochen Wirtz og Christopher Lovelock
Jochen Wirtz og Christop...

International business

International business

Charles W.L. Hill og G. Tomas M. Hult
Charles W.L. Hill og G. ...

Building winning algorithmic trading systems

Building winning algorithmic trading...

Kevin J. Davey
Kevin J. Davey

Marketing communications

Marketing communications

John Egan
John Egan

The marketing plan handbook

The marketing plan handbook

Alexander Chernev
Alexander Chernev

Marketing models

Marketing models

Dawn Iacobucci
Dawn Iacobucci

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

Marketing communications

Marketing communications

Patrick de Pelsmacker
Maggie Geuens
Joeri van den Bergh
Patrick de Pelsmacker, M...

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

Successful event management

Successful event management

Anton Shone
Anton Shone

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

Strategic Brand Management

Strategic Brand Management

Richard Rosenbaum-Elliot
Larry percy og Simon Pervan
Richard Rosenbaum-Elliot...

Essentials of marketing research

Essentials of marketing research

Joseph F. Hair
Jr.
Joseph F. Hair, Jr.

Mass communication

Mass communication

Ralph E. Hanson
Ralph E. Hanson

Strategy from the outside in

Strategy from the outside in

George S. Day
Christine Moorman
George S. Day, Christine...

Ecom hell

Ecom hell

Shirley Tan
Shirley Tan

The trend forecaster's handbook

The trend forecaster's handbook

Martin Raymond
Martin Raymond

Sales management

Sales management

Bill Donaldson
Bill Donaldson

Consumer behaviour

Consumer behaviour

Leon G. Schiffman
Leslie Lazar Kanuk
Håvard Hansen
Leon G. Schiffman, Lesli...

The experience economy

The experience economy

B. Joseph Pine II og James H. Gilmore
B. Joseph Pine II og Jam...

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