Emneord: Markedsføring

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Authenticity

Authenticity

James H. Gilmore

B. Joseph Pine II

James H. Gilmore, B. Jos...

Corporate branding

Corporate branding

The luxury strategy

The luxury strategy

Jean-Noël Kapferer og Vincent Bastien

Jean-Noël Kapferer og Vi...

Marketing research with SPSS

Marketing research with SPSS

Wim Janssens m.fl.

Wim Janssens m.fl.

Contemporary advertising and integrated marketing communications

Contemporary advertising and integra...

Michael F. Weigold og Christian Arens

William Arens, Michael F...

The strategy and tactics of pricing

The strategy and tactics of pricing

John Hogan og Joseph Zale

Tom Nagle, John Hogan og...

Sensory marketing

Sensory marketing

Marketing strategy and competitive positioning

Marketing strategy and competitive p...

Nigel F. Piercy og Brigitte Nicoulaud

Graham Hooley, Nigel F. ...

Brand media strategy

Brand media strategy

Global marketing management

Global marketing management

Masaaki Kotabe og Kristiaan Helsen

Masaaki Kotabe og Kristi...

Blog kunder i butikken

Blog kunder i butikken

Services marketing

Services marketing

Alan Wilson m.fl.

Alan Wilson m.fl.

Advertising age

Advertising age

Esther Thorson og Margaret Duffy

Esther Thorson og Margar...

Marketing warfare

Marketing warfare

Al Ries og Jack Trout

Al Ries og Jack Trout

Advanced introduction to international sales law

Advanced introduction to internation...

Clayton P. Gillette

Clayton P. Gillette

Marketing fundamentals

Marketing fundamentals

The New Strategic Selling

The New Strategic Selling

Robert B. Miller

Robert B. Miller, Stephe...

Internet marketing

Internet marketing

Mary Lou Roberts og Debra Zahay

Mary Lou Roberts og Debr...

Advertising campaign strategy

Advertising campaign strategy

Donald E. Parente og Kirsten L. Strausbaugh-Hutchinson

Donald E. Parente og Kir...

Advertising media planning

Advertising media planning

Jack Zanville Sissors og Roger B. Baron

Jack Zanville Sissors og...

Brand management

Brand management

Bas Kist og Gert Kootstra

Rik Riezebos, Bas Kist o...

Det politiske superbrand

Det politiske superbrand

Mads Christian Esbensen og Bo Bredsgaard Lund

Mads Christian Esbensen ...

Kunderejsen og de ustyrlige kunder i en digital tidsalder

Kunderejsen og de ustyrlige kunder i...

Torsten Ringberg og Per Østergaard Jacobsen

Torsten Ringberg og Per ...

Pharmaceutical marketing

Pharmaceutical marketing

Brent L. Rollins og Matthew Perri

Brent L. Rollins og Matt...

Make that grade

Make that grade

Margaret Linehan og Thérèse Cadogan

Margaret Linehan og Thér...

Brand activism

Brand activism

Philip Kotler og Christian Sarkar

Philip Kotler og Christi...

Online markedsføring

Online markedsføring

Anders Hingeberg

Jakob Hebsgaard og Camilla Kjærsgaard Pedersen

Anders Hingeberg, Jakob ...

Markedsføring

Markedsføring

Online markedsføring

Online markedsføring

Anders Hingeberg

Jakob Hebsgaard og Camilla Kjærsgaard Pedersen

Anders Hingeberg, Jakob ...

This is service design thinking

This is service design thinking

Marc Stickdorn og Jakob Schneider

Marc Stickdorn og Jakob ...

Brand Management

Brand Management

Mogens Bjerre og Charlotte F. Knudtzen

Tilde Heding, Mogens Bje...

Kom ud over rampen

Kom ud over rampen

Marketing management

Marketing management

Philip Kotler og Kevin Lane Keller

Philip Kotler og Kevin L...

Morgendagens salg og salgsledelse

Morgendagens salg og salgsledelse

Peter Aakjær Jensen og Jens Lassen

Mogens Bjerre, Peter Aak...

Lommebogen - emotionelle kundetyper

Lommebogen - emotionelle kundetyper

Sanne Dollerup og Jannie Ilum Gade

Sanne Dollerup og Jannie...

Marketing across cultures

Marketing across cultures

Jean-Claude Usunier og Julie Anne Lee

Jean-Claude Usunier og J...

Selling and sales management

Selling and sales management

David Jobber og Geoff Lancaster

David Jobber og Geoff La...

Selling

Selling

Stephen B. Castleberry og John F. Tanner

Stephen B. Castleberry o...

Marketing communications

Marketing communications

Patrick de Pelsmacker

Joeri van den Bergh

Patrick de Pelsmacker, M...

Sæt scenen

Sæt scenen

Lise Bach Hansen og Barbara Læssøe Stephensen

Lise Bach Hansen og Barb...

The marketing plan handbook

The marketing plan handbook

Alexander Chernev

Alexander Chernev

Oplevelsesbaseret kommunikation

Oplevelsesbaseret kommunikation

Claus Sneppen og Peter Würtz

Jens Ørnbo, Claus Sneppe...

Storyscaping

Storyscaping

Gaston Legorburu og Darren McColl

Gaston Legorburu og Darr...

Product development and management body of knowledge

Product development and management b...

Allan M. Anderson og Teresa Jurgens-Kowal

Allan M. Anderson og Ter...

Marketing strategy & competitive positioning

Marketing strategy & competitive...

Graham Hooley m.fl.

Graham Hooley m.fl.

The business of sport management

The business of sport management

How brands grow

How brands grow

Social media marketing mastery

Social media marketing mastery

Social marketing

Social marketing

Nancy R. Lee og Philip Kotler

Nancy R. Lee og Philip K...

International sales and marketing management

International sales and marketing ma...

Strategic customer management

Strategic customer management

Adrian Payne og Pennie Frow

Adrian Payne og Pennie F...

Taking brand initiative

Taking brand initiative

Mary Jo Hatch, Majken Sc...

Sensory marketing

Sensory marketing

Joann Peck m.fl.

Joann Peck m.fl.

Colour hunting

Colour hunting

Jeanne Tan m.fl.

Jeanne Tan m.fl.

Rebranding design

Rebranding design

Sales and operations planning

Sales and operations planning

Thomas F. Wallace og Robert A. Stahl

Thomas F. Wallace og Rob...

E-commerce 2019

E-commerce 2019

Kenneth C. Laudon og Carol Guercio Traver

Kenneth C. Laudon og Car...

This is marketing

This is marketing

The power of visual storytelling

The power of visual storytelling

Ekaterina Walter og Jessica Gioglio

Ekaterina Walter og Jess...

Corporate strategy

Corporate strategy

Phanish Puranam og Bart Vanneste

Phanish Puranam og Bart ...

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