Emneord: Markedsføring

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Kompendium i marketing management

Kompendium i marketing management

Lars Sunesen
Lars Sunesen

Social media marketing

Social media marketing

Stephan Dahl
Stephan Dahl

Brug dit brand

Brug dit brand

Mary Jo Hatch og Majken Schultz
Mary Jo Hatch og Majken ...

Visuelt salg

Visuelt salg

Andersen Niels Jørgen
Andersen Niels Jørgen

Selling and sales management

Selling and sales management

David Jobber og Geoff Lancaster
David Jobber og Geoff La...

Marketing across cultures

Marketing across cultures

Jean-Claude Usunier og Julie Anne Lee
Jean-Claude Usunier og J...

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

Google ads (adwords) workbook

Google ads (adwords) workbook

Jason McDonald
Jason McDonald

E-commerce 2019

E-commerce 2019

Kenneth C. Laudon og Carol Guercio Traver
Kenneth C. Laudon og Car...

Marketing strategy & competitive positioning

Marketing strategy & competitive...

Graham Hooley m.fl.
Graham Hooley m.fl.

Marketing research

Marketing research

Naresh Malhotra
Peter Wills og David Birks
Naresh Malhotra, Peter W...

Survey Research and Analysis Custombook

Survey Research and Analysis Customb...

Jan Møller Jensen
Jan Møller Jensen

Business law for marketing and service

Business law for marketing and servi...

Bjarke Tinten
Kennet Fischer Föh
Anne Mette Bryde Nibe
Bjarke Tinten, Kennet Fi...

Learning Google AdWords and Google Analytics

Learning Google AdWords and Google A...

Benjamin Mangold
Benjamin Mangold

Economy of experiences

Economy of experiences

Albert Boswijk
Ed Peelen og Steven Olthof
Albert Boswijk, Ed Peele...

Corporate branding

Corporate branding

Lars Sandstrøm
Lars Sandstrøm

How to research trends

How to research trends

Els Dragt
Els Dragt

Marketing

Marketing

Michael R. Solomon
Greg W. Marshall og Elnora W. Stuart
Michael R. Solomon, Greg...

Moderne markedsføring

Moderne markedsføring

Marketing

Marketing

Gary Armstrong og Phillip Kotler
Gary Armstrong og Philli...

Afsætningsstrategi

Afsætningsstrategi

Kirsten Møller Wissing og Steen Olsen
Kirsten Møller Wissing o...

Sæt scenen

Sæt scenen

Lise Bach Hansen og Barbara Læssøe Stephensen
Lise Bach Hansen og Barb...

På sporet af en trend

På sporet af en trend

Henrik Vejlgaard
Henrik Vejlgaard

Forbrug i designersamfundet

Forbrug i designersamfundet

Henrik Vejlgaard
Henrik Vejlgaard

Ha' en fortsat god dag!

Ha' en fortsat god dag!

Søren Bechmann
Søren Bechmann

Taking brand initiative

Taking brand initiative

Mary Jo Hatch
Majken Schultz
Mary Jo Hatch, Majken Sc...

Marketing communications

Marketing communications

John Egan
John Egan

The marketing plan handbook

The marketing plan handbook

Alexander Chernev
Alexander Chernev

International marketing and export management

International marketing and export m...

Gerald Albaum
Edwin Duerr
Gerald Albaum, Edwin Due...

Fair snak på fødevareemballager

Fair snak på fødevareemballager

Viktor Smith m.fl.
Viktor Smith m.fl.

E-business and e-commerce management

E-business and e-commerce management

Dave Chaffey
Dave Chaffey

Aaker on branding

Aaker on branding

David A. Aaker
David A. Aaker

Strategisk storytelling i praksis

Strategisk storytelling i praksis

Anja Klemp Vilgaard
Anja Klemp Vilgaard

Erhvervsret

Erhvervsret

Dorte Dittmann
Dorte Dittmann

Marketing 3.0

Marketing 3.0

Philip Kotler
Hermawan Kartajaya og Iwan Setiawan
Philip Kotler, Hermawan ...

Designing brand identity

Designing brand identity

Alina Wheeler
Alina Wheeler

This is marketing

This is marketing

Seth Godin
Seth Godin

Oplevelsesbaseret kommunikation

Oplevelsesbaseret kommunikation

Jens Ørnbo
Claus Sneppen og Peter Würtz
Jens Ørnbo, Claus Sneppe...

The SOSTAC guide to your perfect digital marketing plan

The SOSTAC guide to your perfect dig...

PR Smith
PR Smith

Storyscaping

Storyscaping

Gaston Legorburu og Darren McColl
Gaston Legorburu og Darr...

Hvis det handler om mig, så køber jeg!

Hvis det handler om mig, så køber je...

Rasmus Houlind
Rasmus Houlind

Marketing communications

Marketing communications

Patrick de Pelsmacker
Maggie Geuens
Joeri van den Bergh
Patrick de Pelsmacker, M...

The power of visual storytelling

The power of visual storytelling

Ekaterina Walter og Jessica Gioglio
Ekaterina Walter og Jess...

Marketing communications

Marketing communications

Chris Fill og Sarah Turnbull
Chris Fill og Sarah Turn...

The business of sport management

The business of sport management

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

Corporate strategy

Corporate strategy

Phanish Puranam og Bart Vanneste
Phanish Puranam og Bart ...

Product development and management body of knowledge

Product development and management b...

Allan M. Anderson og Teresa Jurgens-Kowal
Allan M. Anderson og Ter...

How brands grow

How brands grow

Byron Sharp
Byron Sharp

Trendsociologi v. 3.0 - den ultimative grundbog

Trendsociologi v. 3.0 - den ultimati...

Louise Byg Kongsholm og Cathrine Gro Frederiksen
Louise Byg Kongsholm og ...

Social media marketing mastery

Social media marketing mastery

Graham Fisher
Graham Fisher

Transformationssalg

Transformationssalg

Philip Kotler
Marian Dingena og Waldermar Pfoertsch
Philip Kotler, Marian Di...

Qualitative research methods in public relations and marketing communications

Qualitative research methods in publ...

Christine Daymon og Immy Holloway
Christine Daymon og Immy...

The sell

The sell

Fredrik Eklund
Fredrik Eklund

Consumer behaviour

Consumer behaviour

Lov om juridisk rådgivning

Lov om juridisk rådgivning

Sonny Kristoffersen
Sonny Kristoffersen

Social marketing

Social marketing

Nancy R. Lee og Philip Kotler
Nancy R. Lee og Philip K...

Essentials of marketing communications

Essentials of marketing communicatio...

Chris Fill
Chris Fill

Visual merchandising

Visual merchandising

Tony Morgan
Tony Morgan

Brand management

Brand management

Michael Beverland
Michael Beverland

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